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pot of gold 

Turning memes into pots of gold

by on Monday, December 6, 2010

tags: Advertising, Apps, Branding, Social Media, Trends

What makes a piece of content go viral, what is the secret ingredient that makes people want to share a piece of content with their friends? A meme is a picture, video, expression or idea that is shared from one person to another and another for no logical reason. Thanks to high speed internet, millions of people are forwarding what they find amusing to their peers. This massed online spread of a piece of content is called a meme.

Favourite memes are subjective, they strike a chord with the collective just because. A great example would be LOLcats – photos of cats with a funny caption. Rickrolling is another meme that has become so popular that it has amassed over 30 million views on Youtube. And Sad Keanu was snapped while having a quiet bite to eat & thanks to a couple more snaps the meme continued to roll, from sandwiches to helmets to cup cakes.

Interestingly the site illustrates how an ads content can become a meme. The Most Interesting Man campaign created by Euro RSCG attracted 1 million+ views. The main derivative in the commercial is the tag “I don’t always X, but when I do, I Y.” this line has been parodied in many videos, the most popular being The Most Interesting Warcraft Player in the World with 293,000+ views. The Most Interesting Man meme has even inspired other ads, such as the ad for Vitamin Water called “The Most Ridiculous Man in the World

Advertisiers too are getting on the bandwagon and turning memes into pots of gold. The double rainbow video meme now appears in an ad for Windows Live Photo Gallery and also appears as an iPhone app.

Memes are a internet phenomenon, even our industry recognizes their significance (Mashable Awards – Best Meme), so what’s your favourite meme?

About Alex Allwood

Agency Principal - With 20+ years of experience in communications, Agency founder Alex Allwood has a simple conviction: in this time of brand parity and media fragmentation, creativity plays an even greater role in delivering competitive advantage for brands – great ideas win hearts & minds and change behaviour. Alex’s belief is that great thinking is not the exclusive domain of one discipline. Today, it’s about collaborative thinking across strategy, creative, media and innovation that delivers great ideas that drive brand performance. Alex is member of The Communications Council’s NSW Board, Chair of the Gender Diversity Group for The Communications Council and a board member of Rotary Sydney Cove.

7 thoughts on “Turning memes into pots of gold

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    With all the doggone snow we have gotten recently I am stuck indoors, fortunately there is the internet, thanks for giving me something to do. :)

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